Muckbeast

A major research paper has just been released that is making a log of noise in the online gaming/virtual world blogosphere. Richard Heeks of University of Manchester has done extensive on just about every aspect of gold farming that is popular in current MMOs.

This paper reviews what we know so far about gold farming, seeking to provide the first systematic analysis of the sub-sector. It assembles available data at the sectoral, enterprise and worker level. Five main analytical lenses are then applied. Economic analysis shows how exchange rate variations and scale economies do and do not impact gold farming; and the strong influence of information failure in the purchase of virtual items: known as “real-money trading”. Analysis from the perspective of industrial sociology charts the commoditisation and globalisation of the sub-sector, while value chain models identify resource dependencies and power inequities. Enterprise analysis investigates enterprise entry, existence and progression, and outlines the competitive forces shaping the sub-sector’s development; particularly threats. Developmental analysis investigates the impact of this sub-sector in macro and micro terms. Finally, there is a sociological analysis of the role played by perceptions and other social forces.

He conservatively estimated annual worldwide RMT sales at around $1 billion US. Considering the fact that most forum, blog, and discussion posts (from players) evince a negative attitude towards RMT, who is buying all that gold? I think there is a great deal of “protesting too much” across the internet regarding this issue.